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Performance Max for an online retailer

Merchant Center feed cleanup, margin-based Performance Max campaigns and enhanced conversion tracking.

The challenge

Campaigns were optimising to the wrong conversion and the product feed had hundreds of disapproved items.

What we built

  • 01

    Fixed feed errors and rewrote product titles for search intent.

  • 02

    Split campaigns by product margin with separate ROAS targets.

  • 03

    Implemented enhanced conversions and consent mode v2.

Results

Real results (traffic, conversions, performance, downloads) will be published here once this sample is replaced with a client case study.

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